Direct Mail API Integrations - Using API's Effectively

Direct mail is one of the most effective methods of advertising available today and a direct mail API makes it easy to set up and operate an automated direct mail campaign. An API also allows you to rapidly send out automated e-mails after a specified amount of time, tracking results almost instantly. However, there are all sorts of API's floating around out there, each with its own different feature set. Therefore, identifying 3 key features that should top your wishlist when scouting out the ideal direct mail API for your business should really be your first step.

The first and foremost feature to look out for is the ability to track e-mails sent - how many have been received, how many have been opened, and so on. Next, the direct mail automation system you choose should allow you to create custom reports, sort your mail and generally interact with the mailer on a regular basis. Ideally, you want a system that lets you build custom messages and then lets you set parameters such as whether or not you want a reply card to be sent out along with the mail (or if you simply want the recipient to 'Add Me'. Some systems will allow you to do this while others will require you to insert a message in an email address form - a step that frequently times unnecessary and can leave you with more work in the long term. Finally, it's worth remembering that some direct mail automation systems will automatically deliver your campaign materials to a list of 'channels' which you define (in terms of what you want delivering).

Another key feature to look out for in an API is the ease of use and the ability to quickly establish and maintain an account with it. The CRM functionality of an API is oftentimes what sets it apart from the other direct mail campaigns you may be looking at, as a lack of these can result in a lot of hassle and frustration for both the companies using them and their customers. Luckily, there are a number of API providers who are well worth looking out for, and it is worth speaking to them directly via email to see what their experience has been with direct mail campaigns and their direct mail integrations. This should help you make the right choice for your API. Want to learn more about direct mail API? Follow this website.

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